JOIN US FOR A WEBINAR
Promotions + AI:
Lift Sales Without Losing Your Brand
June 16 | 11:30 AM ET | Duration: 45 Mins
Promotions are everywhere: limited-time offers, BOGOs, flash sales. But for businesses and insights teams, the real question is whether they're helping or quietly eroding the brand perception you've spent years building. The answer depends less on the discount itself and more on how it's designed, measured, and positioned in the minds of your customers.
There’s one thing changing the game though, and that’s AI. From accelerating consumer research to surfacing richer insights faster, AI tools are giving brand teams a smarter, more confident path to promotion decisions when used right.
Join Sago’s Strategy + Insight VPs Nancie Carollo, and Jordan Wheeler, for a research-backed look at the mechanics behind promotions that perform without long-term implications for your brand and how AI-powered research tools like AI Moderation can help you get there faster.
We’ll unpack what the data says about the impact of promotions on brand perception and explore how brands can design promotions that reinforce brand identity rather than undermine it.
Here's a glimpse of what you'll learn
- Why the mechanics of a promotion (the format, framing, timing, and conditions attached to an offer) matter as much as the discount itself
- Why short-term sales lift and long-term brand equity don't have to be at odds, and what research-backed design principles help you achieve both
- A framework to design promotions that write the story consumers tell about your brand
Nancie Carollo
VP, Strategy + Insight
Nancie Carollo is a strategic insights leader with over 12 years of experience in the market research industry, specializing in designing and delivering high-impact qualitative and quantitative solutions. As VP of Strategy, she partners with global brands to translate complex business questions into actionable research strategies. Her expertise spans multi-phase research design and consultative selling across diverse industries. Nancie is known for driving clarity, rigor, and innovation in every engagement, ensuring insights are both credible and commercially meaningful. She is a trusted advisor to clients and internal teams alike, consistently elevating the role of research in strategic decision-making.
Jordan Wheeler
VP, Strategy + Insight
Serving as a solutions consultant for Sago’s clients across industries, Jordan works closely with both the account team and internal researchers to architect thoughtful, fit for purpose research designs and ensure each engagement is paired with the researcher, method, and tools best suited to the business challenge. He partners with clients throughout the research planning process, translating business questions into clear, actionable research approaches across a wide range of methodologies and verticals.
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