JOIN US FOR A WEBINAR
How to Optimize Product Testing with Sago
July 21 | 2:00 PM ET
July 22 | 11:00 AM CET
Testing product performance with consumers is a crucial milestone when it comes to product development. For research and development teams, closing that gap is the difference between a launch that lands and one that underperforms.
In-home usage tests (IHUTs), Central Location Testing (CLTs), and Sensory Testing are built to close that gap. Whether your team is in the building and launching phase or working to optimize an existing product, the right product testing consumer research, backed by a verified sample, gives you the meaningful feedback you need to make confident decisions.
Join our EVP, Global Sales Leader, Chawntae Applegate, and Strategy + Insight VP, Jordan Wheeler, as they reveal how well-designed product tests drive reliable, scalable insights across the product journey, making it easier and faster to get the answers you need.
Here's a glimpse of what you'll learn
- How IHUTs, CLTs and Sensory Tests are relevant at different stages of the product testing cycle, from building and launching to optimizing, and what changes about the approach at each stage
- Why verified sample and best-in-class reconciliation rates are the foundation of reliable product feedback
- What product testing at scale looks like in practice, and how to get there with the speed and ease your team needs
Chawntae Applegate
EVP, Client Solutions, Sago
Chawntae Applegate joined Sago in 2019 bringing 25 years of consumer research experience. Chawntae has a keen understanding of qualitative and quantitative research and prides herself on developing long-lasting relationships that support consistent, high-quality data collection and project consultation. As Executive Vice President of Client Solutions, Chawntae is responsible for the overall business development strategy for all North American clients, excluding healthcare.
Jordan Wheeler
VP, Strategy + Insight
Serving as a solutions consultant for Sago’s clients across industries, Jordan works closely with both the account team and internal researchers to architect thoughtful, fit for purpose research designs and ensure each engagement is paired with the researcher, method, and tools best suited to the business challenge. He partners with clients throughout the research planning process, translating business questions into clear, actionable research approaches across a wide range of methodologies and verticals.
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