Omnibus Survey Series

Trends in Health
Tech & Management

 
 

From Smartwatches to Oura Rings, technology continues to change the way we care for ourselves. We took a closer look at how Americans are using health tech, what they think about it, and how familiar they are with the growing world of FemTech. We uncovered differences across age and gender, from who's most likely to track their steps to who’s most concerned about data privacy. Whether you're in the health space or just curious about the latest trends, these findings offer a snapshot into how tech is shaping personal wellness.

 

Wearable technology for better health.

 

56% 

see technology offering a proactive way to manage their health.

50% 

of respondents believe wearable technology helps them lead a healthier lifestyle.

47% 

see wearable technology as a tool for maintaining their best health.

 
 

7 in 10 visit their doctor every year as part of ensuring good health.

 

5 in 10 share information with their doctor that they track using wearable tech or health apps.

 
 

Women’s Health

Women 55 and over are most likely to use annual visits to their health providers to manage their health compared to younger women.

 

There is more alignment across the age groups for women vs. men, with younger and older women have similar rates of concern around data privacy, proactively managing their health through technology, and sharing health data they collective with their medical providers.

 
 
 
 

Men’s Health

Younger men agree more strongly to almost all statements connected to the utility of health apps compared to those 55 and over.

 

Men 55 and over are more likely to meet with healthcare providers in person as part of managing their health, and they also have fewer concerns around their data privacy and health technology.

 
 
 
 

Three quarters of respondents aren’t familiar with the term FemTech.

 
 

Health tech has been adopted less strongly by women.

 
 
 

Apple Fitness and Health are the most commonly used apps with 1 in 4 respondents as users. 

 
 

Over half of all respondents are satisfied with the technology available for managing their health.

 

Ready to turn these insights into action? Connect with us today to better understand your audience and create solutions that resonate.​

 
 

Additional Insights

 
 

Methodology

These findings are from an omnibus study released by Sago. We reached 1,522 Americans aged 18-65.

 

The study ran from April 16-25th 2025.

 

Our objectives included:

• Understanding attitudes around health and health technologies
• Identify usage rates of specific health related brands and apps
• Determine the levels of awareness and understanding of the term FemTech