Register for Our Webinar
Why You Should Develop a Data
Quality Tech Stack
May 19 | 2 PM EST, OR
May 20 | 11 AM CET
Data quality shouldn't be a single checkpoint at the end of a study; it’s an end-to-end journey that protects research integrity from the first click all the way through final data delivery. Today, bad actors and low-quality traffic are becoming more advanced and collaborative, which means data quality solutions must evolve too. Point solutions alone are no longer enough. Quality must be a system, not a tool, combining the right technology, processes, and partners to stay ahead.
Join experts Rob Berger, EVP of Quant and Kelly Kitchens, VP Client Success Lead at Sago and Bob Fawson, Co-founder of Data Quality Co-op (DQC) for a practical look at how a layered data quality tech stack works in the real world.
We’ll explore how we deliver identity-verified, high-integrity sample through a multi-layered approach that blends proprietary defenses, industry-leading third-party tools, and real-time analytics. You’ll also see how DQC strengthens our data quality system by assigning Data Trust Scores based on a combination of technical signals, behavioral indicators, and participation history, and grouping respondents into dynamic personas that continuously evolve as new data is observed.

Here's a glimpse of what you'll learn

Rob Berger
EVP, Global Quantitative at Sago
Justin Perkins brings over a decade of experience in product management and qualitative research to his role as Vice President of Qualitative Product at Sago. He has worked with digital qualitative tools in a variety of capacities and provides a unique and forward-thinking approach to product development. Justin's passion is helping others in his work, and he strives to make a positive impact on local and global communities.

Kelly Kitchens
VP, Customer Success
Kelly Kitchens is VP, Customer Success Lead at Sago, where she leads client success, data quality strategy, and operational excellence across quantitative research solutions. She focuses on building end‑to‑end systems that protect data integrity from first interaction through final delivery, combining technology, process, and partnership to deliver high‑integrity and reliable data outcomes. An experienced insights and transformation leader, Kelly has held leadership roles at Sago, Dynata/e‑Rewards, Prodege, and WageWorks, where she drove integration and quality initiatives that strengthened delivery consistency and client trust. As Sago’s Quality Lead, she partners closely with product, engineering, and operations teams to deliver a layered data quality ecosystem with proactive defenses against increasingly sophisticated bad actors.

Bob Fawson
Co-Founder and CEO of the Data Quality Co-op
Bob Fawson is Co-Founder and CEO of the Data Quality Co-op, a platform for data quality transparency and improvement across consumer insights. An experienced executive, advisor and consumer insights expert, Bob has contributed to the evolution and improvement of consumer data through Strategy, Operational and Product leadership roles at Numerator, Dynata, SSI and Opinionology. As Board Chairman at Samplecon, and to innovative market research companies, Bob enjoys contributing to the next wave of insights innovation. Bob lives in Salt Lake City with his family and is an avid mountain biker and skier.
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