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The Power of Brand Communities: Driving Faster Insights and Better Decisions

Oct 21 | 11:00 AM ET | Duration: 45 Mins

Research and brand teams face a difficult challenge: deliver faster insights, support more business decisions, and do it all with limited time and resources. That's why more organizations are turning to brand communities as a scalable, always-on source of consumer intelligence. 

Join Sago’s Katie White, VP, Account Management, Kasia Galka, VP, Customer Success, and Johanna Stein Farah, Sr. Manager, Insights, OtterBox, for an inside look at how Otter Products leverages brand communities to build lasting connections with the people who matter most.  


Together, we’ll explore real-world examples, lessons learned and how communities can help researchers continuously track changing consumer behaviors and make smarter business decisions with confidence.  

 
 

Takeaways

  • Why organizations should balance traditional research approaches and always-on consumer learning
  • Strategies for keeping community members engaged and generating meaningful participation
  • Practical tips for demonstrating the value and ROI of a brand community to internal stakeholders and more! 
 

Katie White

VP,  Account Management, Sago

Katie White, VP of Account Management at Sago, helps brands transform how they engage with consumers and generate insights. Working with organizations across a wide range of industries, she advises on the design of insight communities, continuous learning programs, and modern research ecosystems that deliver both speed and depth. Katie is passionate about helping insights leaders build sustainable consumer connections and evolve their research strategies to meet the demands of increasingly dynamic markets and business environments.

Kasia Galka

VP, Customer Success, Sago

Kasia Galka brings more than 20 years of market research leadership experience to her role as VP, Customer Success at Sago, where she leads client success across Insight Communities. She partners strategically with clients to help them leverage communities to deepen engagement, generate ongoing insights, and expand the role of research within their organizations. Her focus is on connecting client needs, research expertise, and scalable delivery to create greater business value with actionable insights.  She has held senior leadership roles at Maru, Harris Poll, and Toluna, leading teams and organizations through growth, change and complex business challenges.

Johanna Stein Farah

Sr. Manager, Insights, OtterBox

Johanna Stein Farah brings more than 25 years of experience helping some of the world's most recognized brands turn consumer insights into smarter business decisions. As Head of Insights at OtterBox, she leads research across the entire product development journey, from early inspiration and concept testing to messaging and market success. Her career spans global brands including Mattel, Hasbro, Unilever, Toyota, Discover, Facebook, and Twitter, where her work has directly influenced innovation, product growth, and customer strategy. Known for translating consumer understanding into real business impact, Johanna brings a practical, real-world perspective on how leading organizations can build stronger connections with consumers and make more confident decisions through continuous learning.

 

More Helpful Resources

Learn more

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Q&A: Uncovering the Market Research Reality

Inside the Modern Research Respondent Experience

 

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