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AI Moderation in QualBoard: A Live Look at What’s Possible

Available On-Demand | Duration: 45 Mins

If you’ve ever managed a qualitative research project, you know it’s part science, part art and it’s full of moving parts. From scheduling interviews to moderating participants and managing client expectations, it doesn't take much for complexity to grow. 

 
Enter AI Moderation: a practical assistant that tackles the heavy lift in qualitative research moderation, so humans stay focused on where it matters - interpreting the data and developing strategy. 

 

Join us for a live demo and discussion featuring Justin Perkins, SVP of Product, who will introduce AI Moderation in QualBoard, part of Sago’s end-to-end AI approach to research. In this session, we’ll explore what AI moderation really means, where it fits across the research lifecycle, and where it delivers the most value. 

 

You’ll also see how AI moderation enables teams to: 

  • Scale qualitative research beyond live sessions and increase speed from fielding to insight 
  • Engage respondents through text, audio, or video formats 
  • Use AI-driven follow-up questions and probes to add depth, clarity, and structure
 
 
 
 

Justin Perkins 

SVP, Product

Justin Perkins brings over a decade of experience in product management and qualitative research to his role as Vice President of Qualitative Product at Sago. He has worked with digital qualitative tools in a variety of capacities and provides a unique and forward-thinking approach to product development. Justin's passion is helping others in his work, and he strives to make a positive impact on local and global communities.

 
 

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Q&A: Uncovering the Market Research Reality

Inside the Modern Research Respondent Experience

 

Ready for simpler, more successful research?

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