JOIN US FOR A WEBINAR

Qual research in 2025 is a more efficient, tech-driven, and scaled up version of its former self. But amidst all that progress, something was also lost: the humanity. Both respondents and observers are more disconnected from the research than ever before. In fact, only 21% of online qual research is observed directly by the clients. This disconnection impacts business. 

Join Sago President Isaac Rogers as he delves into the data behind the trends, why they matter, and how to course correct before it's too late. 

In this webinar, you'll learn: 

• Key struggles respondents face and how to address them. 
• The importance of engaging clients and observers in the qual process. 
• The business implications of humanizing qual research.