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Can You Measure Joy? Turning Emotion into Evidence with Storyblok
Tuesday, November 18, 2025 | 2 p.m. ET
How do you prove a feeling? When Storyblok reimagined its brand around the theme of “joy,” the company wanted more than a great tagline – it wanted proof. Partnering with Sago’s Strategy + Insight team, Storyblok designed a research approach that combined facial coding technology with in-depth interviews to measure where joy truly showed up in the user experience.
Join Brandon Watts, Director of PR & Communications at Storyblok and Chelsea Gibbons, VP of Research Strategy at Sago, for a behind-the-scenes look at how research can bring emotion to life, and credibility to brand storytelling.
In this session, you’ll learn:
- How to validate your brand message in a trustworthy way using a blended research approach.
- Why measuring emotional response can strengthen your marketing and PR efforts.
- How innovative methodologies can turn abstract ideas into insights you can use.
Brandon Watts
Director of PR & Communications at Storyblok
Brandon Watts is the Director of PR & Communications at Storyblok. He has 20+ years of experience in shaping the narratives of tech companies, from startups to enterprises with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, Adweek, and more, Brandon understands both sides of the media landscape.
Chelsea Gibbons
VP of Research Strategy at Sago
With 15+ years experience, Chelsea has worked as a moderator and strategist for iModerate and 20|20 Research. She has presented her work at global research conferences and has written for Quirks. Chelsea loves listening and learning for individuals she encounters in her research. Her passion projects are anything that will help make people’s lives a little bit more enjoyable.
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