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Can You Measure Joy? Turning Emotion into Evidence with Storyblok
Available On-Demand | Duration: 40 Mins
How do you prove a feeling? When Storyblok reimagined its brand around the theme of “joy,” the company wanted more than a great tagline – it wanted proof. Partnering with Sago’s Strategy + Insight team and the experts at IVP Research Labs, Storyblok designed a research approach that combined facial coding technology with in-depth interviews to measure where joy truly showed up in the user experience.
Join Brandon Watts, Director of PR & Communications at Storyblok, Chelsea Gibbons, VP of Research Strategy at Sago, and IVP Research Lab's Bob Granito & Bill Thau, for a behind-the-scenes look at how research can bring emotion to life, and credibility to brand storytelling.
In this session, you’ll learn:
- How to validate your brand message in a trustworthy way using a blended research approach.
- Why measuring emotional response can strengthen your marketing and PR efforts.
- How innovative methodologies can turn abstract ideas into insights you can use.
Brandon Watts
Director of PR & Communications at Storyblok
Brandon Watts is the Director of PR & Communications at Storyblok. He has 20+ years of experience in shaping the narratives of tech companies, from startups to enterprises with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, Adweek, and more, Brandon understands both sides of the media landscape.
Chelsea Gibbons
VP of Research Strategy at Sago
With 15+ years experience, Chelsea has worked as a moderator and strategist for iModerate and 20|20 Research. She has presented her work at global research conferences and has written for Quirks. Chelsea loves listening and learning for individuals she encounters in her research. Her passion projects are anything that will help make people’s lives a little bit more enjoyable.
Bob Granito
President at IVP Research Labs
Bob Granito is a seasoned professional with over 25 years of experience in providing technology support within the market research industry. As President of IVP Research Labs, Bob and his team focus on providing research solutions including behavioral and emotional measures to help clients gain deeper insights into the user experience.
Bill Thau
Director of Data Analytics at IVP Research Labs
Bill Thau is a strategic problem solver with over 20 years of experience in the research industry. He thrives on using innovative and cutting-edge solutions to answer modern research problems. Bill has experience running research studies of almost any kind, ranging from simple online surveys to large international UX physiological initiatives. He is highly adaptable and strongly dedicated to making sure goals are hit and needs are met.
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