WEBINAR:

5 STEPS TO HIGH-QUALITY DATA

MITIGATING THE CHALLENGES OF DATA QUALITY IN QUANTITATIVE RESEARCH

 

Available On-Demand

Duration

60 Minutes

 

Rob Berger

EVP, Global Quantitative, Sago

 
 

Uncover the secrets to mastering data quality in the quantitative research space with Rob Berger, EVP of Global Quantitative at Sago. Dive into the challenges currently being faced by industry professionals and discover how to systematically tackle them to deliver exceptional results. Sago's dynamic 5-step approach to data quality aims to increase data integrity, safeguard against fraud, and ensure the highest level of reliability throughout the survey process. From innovative recruitment techniques to cutting-edge fraud detection technologies, discover how to leave no stone unturned in the quest for data perfection. It's time to revolutionize your insights and empower your decision-making.

Key Takeaways

  • Discover best practices for achieving unrivaled data quality.
  • Get a 5-step approach to cultivating high-quality data from recruitment to post-field validation.
  • Understand the criticality of rigorous validation techniques, customized sampling frames, and real-time data cleaning measures in maintaining data excellence.
 

Meet Your 

Speaker

Rob Berger

EVP, Global Quantitative, Sago

Rob Berger is a leading industry expert in online sampling and insight communities with more than 25 years in marketing research. He leads Sago’s global quantitative strategy and is responsible for ensuring excellence across our global proprietary panels, programmatic capabilities, and team of survey programmers, data scientists, and project managers.

 
 

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