JOIN US FOR A WEBINAR

ENHANCING RESPONDENT ENGAGEMENT: BEST PRACTICES FOR MODERN QUANT & QUAL DESIGN

 

Available On-Demand

Duration

60 Minutes

 

Isaac Rogers

President, Sago

 

Rob Berger

EVP, Global Quantitative, Sago

 

What is the foundation of all market research? The respondents, of course. Without them, we literally can't begin to do our work. Yet, in recent years, the focus has been on the latest and greatest technologies while respondent experience has languished. It's time for that to change.

 

Join Sago's President Isaac Rogers and EVP of Global Quantitative Rob Berger as they explore best practices to optimize respondent engagement in both quantitative and qualitative projects. They'll share the biggest challenges the industry faces along with practical tips to address them.  

In this webinar, you will learn: 

  • How respondent expectations have changed 
  • Tools to create an engaging survey design 
  • Key considerations to improve qualitative projects 
  • And more
 

Meet Your 

Speakers

Isaac Rogers

President, Sago

Isaac Rogers, President of Sago, focuses on driving change and new growth within the corporation. Isaac joined the Sago in 2020 as the Chief Strategy Officer, where he was responsible for the identification and development of new model growth strategies, including M&A and strategic partnerships. Isaac drew upon his prior experiences as CEO and CIO at 20|20 Research, where he oversaw the company’s rise to become the premier digital qualitative firm in the industry. He also developed and launched various innovative qualitative research tools, many of which the industry continues to use today. Isaac is well regarded as a thought leader in the field and can be heard as a speaker at global industry events. He holds five patents related to technology in market research.

 

Rob Berger

EVP, Global Quantitative, Sago

Rob Berger is a leading industry expert in online sampling and insight communities with more than 25 years in marketing research. He leads Sago’s global quantitative strategy and is responsible for ensuring excellence across our global proprietary panels, programmatic capabilities, and a team of survey programmers, data scientists, and project managers.

 

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