JOIN US FOR A WEBINAR
CRACK THE CODE: EVOLVING PANEL EXPECTATIONS
Available On-Demand
Duration
30 Minutes
James Rawstorne
Head of Procurement, Kantar
Chawntae Applegate
EVP, Client Solutions, Sago
Shantee Gordon
Sago Panelist
Panel: the lifeblood of all market research but also the thorn in its side. So many parties are involved, and everyone needs something different. How do we get it right with so much changing so quickly? How do we meet everyone's expectations for quality, engagement, speed, and reach? Explore the answers to these pressing questions from the perspectives of a panelist and a leading insights provider.
Join Chawntae Applegate, EVP of Client Solutions at Sago, as she uncovers the truth with Shantee Gordon, Sago panelist, and James Rawstorne, Head of Procurement at Kantar, on how to create an exceptional panel experience and meet client expectations. Learn how to meet the expectations of everyone involved while keeping people at the heart of your research journey.
During this discussion, we'll explore:
- What panelists are currently experiencing, what keeps them engaged, and how best to reach them.
- The changes suppliers and vendors must make to keep up with an evolving landscape.
- The criteria top insights providers look for when selecting a panel partner.
Meet Your
Speakers
James Rawstorne
Head of Procurement, Kantar
James is the Head of Procurement for the Americas region and Global Procurement Lead for Offline Quantitative & Qualitative Research at Kantar. Previously, he held roles in both Industry and Consulting, working within EY’s Supply Chain & Operations Consulting Practice and Global Procurement Function (Marketing Procurement). Prior to EY, James worked within the Aerospace industry, holding roles in Supply Chain and Operational Planning.
Chawntae Applegate
EVP, Client Solutions, Sago
Chawntae Applegate joined Sago in 2019, bringing 25 years of consumer research experience. Chawntae has a keen understanding of qualitative and quantitative research and prides herself on developing long-lasting relationships that support consistent, high-quality data collection and project consultation. As Executive Vice President of Client Solutions, Chawntae is responsible for the overall business development strategy for all North American clients, excluding healthcare.
Shantee Gordon
Sago Panelist
Shantee Gordon, a Native New Yorker, serves as an elective teacher at the East Harlem Charter School, where she guides high schoolers in screenplay writing and mobile filmmaking. Her passion as a mentor and innovator drives her mission to empower individuals through creative expression. Shantee lives by the philosophy, "If you want to go fast, go alone. If you want to go far, go together."
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