Ana Paola Bravo has worked in market research for 13 years as a cultural analyst, marketing planner for De la Riva group, and Head of the Anthropological division. She found the inertia of the industry and the willingness to change led her to change her focus and passion toward operational design at De la Riva group. Now, her day-to-day work is to design and execute systems that simplify the company's inner processes and optimize its resources to raise the bar of the qualitative research game in Mexico. Even though Ana has had different “past qual lives”, the current industry challenges make her feel like a brand new researcher eager to learn.  
  
Ana co-authored the paper “Inside Looking Out: A Journey towards Futuristic Thinking” presented in Esomar 2017, IIEX Latam 2017 and IDEAS AMAI 2017. Throughout her professional career, she has presented in different forums of Mexican companies such as ANTAD and universities such as Ibero and UDLAP.