As the landscape of qualitative research methods and practices continues to evolve, market researchers must be prepared to move quickly and adapt to the changing dynamics. Join Isaac Rogers, President of Sago, as he explores the dynamic landscape of qualitative research and unveils the key driving forces shaping the industry today. Gain deep insights into what the modern-day qualitative digital toolkit entails and discover actionable strategies for leveraging its full potential. Learn how market research professionals can effectively harness the power of digital tools to drive impactful insights, enhance client experiences, and achieve research objectives. Isaac will equip you with the knowledge and tools needed to stay at the forefront of the evolving market research industry.
Takeaways
Meet Your
Speaker
Isaac Rogers
President, Sago
Isaac Rogers, President of Sago, focuses on driving change and new growth within the corporation. Isaac joined the Sago in 2020 as the Chief Strategy Officer, where he was responsible for the identification and development of new model growth strategies, including M&A and strategic partnerships. Isaac drew upon his prior experiences as CEO and CIO at 20|20 Research, where he oversaw the company’s rise to become the premier digital qualitative firm in the industry. He also developed and launched various innovative qualitative research tools, many of which the industry continues to use today.
More Helpful Resources