WEBINAR

THE SECRET SAUCE TO FINDING PERFECT PARTICIPANTS

STRATEGIES FOR RECRUITING HARD-TO-REACH AUDIENCES

 

Available On-Demand

Duration

45 Minutes

 

Rich Thau

President, Engagious

 

Chawntae Applegate

EVP, Client Solutions, Sago

 

Ever find yourself working on a project and wondering, "How on earth am I going to find the very specific people I need?!" Join us for a webinar with Rich Thau, President of Engagious, and Chawntae Applegate, EVP of Client Solutions at Sago, as they share the perfect recipe for finding exactly the participants you are looking for. Learn about the challenges of finding hard-to-reach and niche audiences and how to overcome them with a trusted recruitment partner. Get exclusive insights into the history of Engagious’ fascinating Swing Voter Project and explore the recruitment process that made it possible. 

Takeaways

  • Discover the significance of having diverse participants in market research and why it matters. 
  • Learn key strategies for recruiting hard-to-find audiences, including the importance of re-screening and setting realistic expectations. 
  • Gain valuable insights into successful market research recruitment processes and the benefits of working with trusted partners like Sago.  
 

Meet Your 

Speakers

Rich Thau

President, Engagious

Rich Thau is the founder and president of Engagious, Inc. His company is the industry leader in scientifically testing and refining the effectiveness of issue-advocacy messages, moment-to-moment. His firm helps its clients become more successful by applying the power of behavioral science and social psychology to dial test focus groups.

Chawntae Applegate

EVP, Client Solutions, Sago

Chawntae Applegate joined Sago in 2019 bringing 25 years of consumer research experience. Chawntae has a keen understanding of qualitative and quantitative research and prides herself on developing long-lasting relationships that support consistent, high-quality data collection and project consultation. As Executive Vice President of Client Solutions, Chawntae is responsible for the overall business development strategy for all North American clients, excluding healthcare.

 

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