REGISTER FOR OUR WEBINAR
Small But Mighty:
The Power of
Omnibus Surveys
Thursday, July 17 | 12 p.m. ET
Imagine if all it took to gather deep, powerful insights was to ask a handful of questions. In a world of long-term, complex market research studies, it can be hard to fathom that something so simple could deliver with such meaning – but it is possible. Welcome to the world of omnibus surveys.
Come discover why organizations of all kinds fall in love with this simple yet highly effective approach to research. Bernie Malinoff, President at Element54, will join Rob Berger, EVP, Quantitative at Sago, to share when and why to use omnis for insights with impact.
Join us to learn:
- Why omnibus surveys are ideal for time-sensitive research.
- How this solution can help both end clients and insight providers do more with less.
- Real-world use cases that made a powerful impact on agile decision making.
Bernie Malinoff
Founder & President, element54
Bernie is a trusted advisor to clients across a range of industries, and for over 35 years has been helping brands grow their businesses by taking a practical approach to complex business issues through the voice of consumers. He is known for combining methodological rigour with practical business acumen, and is a frequent speaker on innovation in research and the evolving role of insights in decision-making.
Rob Berger
EVP, Global Quantitative, Sago
Rob Berger is a leading industry expert in online sampling and insight communities with more than 25 years in marketing research. He leads Sago’s global quantitative strategy and is responsible for ensuring excellence across our global proprietary panels, programmatic capabilities, and a team of survey programmers, data scientists, and project managers.
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